V To B Drinks Co. — Your Premier Wholesale Beverage Distributor
At V to B we are redefining wholesale beverage distribution by combining innovation, efficiency and a deep passion for fine drinks. We are looking to collaborate with exceptional wineries like yours to bring outstanding products to the forefront of hospitality and wine retail. We believe that your wines would be a perfect addition to our portfolio and we would love the opportunity to discuss how we can work together to expand your reach and grow your brand.

Empowering Today, Inspiring Tomorrow
MISSION
To sustainably build the brands and establish profitable routes to market for our Agency Partners. To deliver value and choice to our clients by providing a selection of premium Australian and imported wines and non-alcoholic beverages. Our range of products will always offer the highest quality to price ratio. Through an innovative digital platform and outstanding customer service we simplify the supply chain and empower our partners to be profitable and succeed in an always challenging environment.
VISION
Our vision is to become the leading wholesale drinks distributor in the e-commerce space recognized for our exceptional customer service, efficient supply chain and commitment to generating higher profit margins for our customers.

What Sets Us Apart?
Our strategic partnership with The Just Wines Group provides us with invaluable industry insights and a robust network. Through this collaboration, we support our clients with seamless digital transactions and ensure that our products are always accessible via leading e-commerce platforms. We aim to be at the forefront of the wholesale wine and beverage distribution space, offering an experience that is not just efficient but also future-focused. In the coming months, we anticipate that 80% of all B2B transactions will take place digitally, and our infrastructure is already set up to support this transition. We take pride in our 24/7 customer service team, managing telesales and ensuring smooth operations across all digital channels.
Why Partner With V To B Drinks Co.?
We have over 45 years experience in the wine, hospitality and wholesale distribution industries. Our team members have worked in every role from winery to cellar door to retail to restaurant floor. Our management team have succeeded in senior brand management and wholesale sales roles.
There is no part of the business that we don’t know.
Expertise
With over 35 years of experience in wholesale distribution and brand management, we offer unmatched expertise in the Australian beverage industry. Our focus is on amplifying your brand's presence, ensuring that your products resonate with customers through strategic sales and marketing support. We don't just buy and sell; we help tell your brand's story, building long-term visibility and success.
Unmatched Market Reach
With decades of experience in the beverage industry and an extensive network of clients including restaurants, cafes hotels, liquor stores and national chains we ensure your wines are showcased to the right audiences at the right time. Our e-commerce first approach opens doors to both local and international markets delivering exposure and increased sales opportunities.
Brand Building Expertise
We don’t just distribute ; we amplify your brand’s presence and impact. Through tailored marketing, data driven insights, and strategic positioning we bring your wines unique story and value proposition to the fore. Our approach ensures your brand stands out in competitive markets driving visibility, engagement and long-term success.
Exceptional Customer Support
From personalized account management to 24/7 digital support our team is dedicated to ensuring smooth operations and rapid responses to both your needs and those of our clients. Our cutting edge e-commerce platform streamlines the distribution process. It is now clear that within the very near future most B2B transactions will be digital. We aim to be the leading wholesale wine distributor in the e-commerce / digital space.
Commitment To Quality And Value
AV to B Drinks Co. we take pride in offering premium products at fair value. In a small and exclusive portfolio of wineries we will guarantee the necessary attention and support for your brand to establish and grow. We want to sell the best wine from the right regions. Provenance is important.
Pricing
We maintain a pricing structure that protects your brand and ensures a profitable environment for both wholesale and retail pricing, including for online sales. Our approach focuses on creating value through strategic pricing, and we believe that discounting should never be the primary tool for driving sales. At V to B Drinks Co., we aim for sustainable growth for your brand without compromising quality or price positioning.
Trading Terms
We operate on a consignment basis, which allows us to hold stock in our warehouse to cover sales opportunities while mitigating cash flow risks. By shipping in larger volumes and using full or mixed pallets, we help reduce freight and storage costs. At the end of each month, we provide detailed sales reports followed by invoices due for payment in 60 days. Ex-winery pricing should be FIS to our Sydney warehouse.
Partner With V To B Drinks Co.
Partner with V to B Drinks and join a forward thinking distribution network designed to simplify logistics, elevate your brand and drive profitability. Together we’ll bring your winery’s story and products to life in the hands of discerning customers.
